Let me ask you this question, What if the success of your High-End Business is NOT relevant to your Program Sales Page? Even further, what if you can even say that you GUARANTEE failure in your high-end business when you have them up!?
<<**Just sharing a few insights and tips to…help you sigh in relief and save you months in worry and procrastination…(no strings attached! ;)**>>
So…the Sales Page. That mythical creature that scares us all. It’s daunting. It’s long. It takes forever to create.. and the entire success of your online business depends on it.
Or does it?
Let me be clear, I’m talking about high-end 1-1 services here. Not an ecourse, recurring income model from info products and all of that. Though if you’re starting your business (or you started that route and it has not worked… yet) that way, I have a thing or two to say about that.
I know it’s attractive to think I’m going to create this product and everyone is going to come and buy it. It will be great and I will have new $ in my bank account every morning when I wake up. Oh the dream!
Well yes! And the percentage that that actually happens is very low!
I totally believe that there are people made at a fundamental (even soul) level to teach groups, the masses, the world.
AND I still believe that when you’re starting your business (or restarting), nothing beats the personal experience you have in testing your program one-on-one for the long-term ensuring the viability of your business.
Not just testing, but also understanding the specific needs of your client, who you really want to work with, and knowing what are the triggers that help them make decisions. You can’t get that from an ecourse!
So for me (and my clients), starting with 1-1 is the focus, even if the end goal IS recurring income! (I’ll talk about that later)
Now that that’s cleared up…
Does your business REALLY depend on a Sales Page?
For certain business models it does. For 1-1 services, not so much.
As a business owner, the #1 responsibility is mastering sales…and a Sales Page takes that possibility away from you.
The second reason is that when you are selling high-end services, your IDEAL clients will want to speak to you before making their decision. That’s unavoidable.
Almost nobody is willing to pay you a high-end price without having a conversation with you.
This goes pretty clearly all across the board…unless you’ve already built up to it by having a HUGE community that has consistently invested with you in precisely this way.
And this exception is pretty rare.
Understand, a Sales Page is also the WRONG filter in your business, when it comes to high-end services.
With this filter (even if you’re specific) you can’t get to the bottom of why someone really needs to decide now…or whether they should be working with you on a personal level as compared to your mastermind or other course.
Someone may have the money and just be throwing money at the problem rather than having made their real decision that this is what is needed now.
Another thing about Sales Pages, it tends to be the worst procrastination tactic out there! One of the biggest excuses of why people are not moving forward.
It becomes this complicated game that you should NOT even be playing. So lay it aside for a moment and listen to this…
High-end clients don’t need all of those details that come from a Sales Page. They just need to know that you can take care of their very specific needs. They want to know that YOU yourself are the solution to their problem.
They need to know that they can trust you, and that you will honor them and that you will even say “NO, you’re not the right client for me” if that is necessary. The only way to do this is on the phone…not on a sales page.
One of the worst things you can do is go the other route and outsource it out!
I’m all for ease, moving forward and getting there quickly…however, hiring out your copy is one of the worst investments you can make in your business in the beginning stages.
Really…until you can write amazing copy and have a great collection of works that you can give to someone else so they can replicate your style, tone, key words, etc.
It’s the same as hiring out sales, because your marketing IS selling for you. You just DON’T DO IT!
So I just gave you a bunch of don’ts…what about some do’s to mix it up a lil bit? 🙂
1. Identify your business model. From where you are now to where you need to be. Sales Pages are NOT relevant if you’re doing 1-1 services at the high-end level. Period.
2. Ditch the Sales Page until you’ve mastered sales and copy and you have a tested launch that converts every single time. Nothing before this. That is when you get to recurring income and convert your program into an e-course. Then the Sales Page is blessed to become a part of your business 🙂
3. Get talking with your IDEAL clients, your current clients, and get to know them and their problems, best solutions, next offers…EVERYTHING! You will get there faster by listening than anything else.
Sound good darrrrling?
Now go out there and get it done!
Sign up to get somewhat weekly inspiration & super simple strategies to create the lifestyle-based business you desire!